The venerable soap opera is making a permanent jump to streaming.
The soap opera, Days of our Lives will now stream on Peacock.
NBC announced on Tuesday that the 58 Emmy-winning show Days of Our Lives will not be continued on NBC but will be shifted to Peacock and will begin to stream from September 12. Days of Our Lives is the longest-running show by NBC and in 2020 they celebrated its 14000th episode.
‘DAYS OF OUR LIVES’ will move from NBC to Peacock and become a streaming exclusive.— DiscussingFilm (@DiscussingFilm) August 3, 2022
The move will end the show’s 57-year run on broadcast television.
(Source: https://t.co/Jh8c3hR8pT) pic.twitter.com/JjmFoukKFI
Speaking about the major programming shift, Chairman, NBCUniversal Television and Streaming Mark Lazarus said in the press release, “This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers. With a large percentage of the ‘Days of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”
BOOM! After 57 years, @daysofourlives is leaving NBC...and headded to Peacock. It will become a streaming series next months. It's a big, big deal in the soap world. Details, first on @vulture: https://t.co/Nwz0yKfBzY— TVMoJoe (@TVMoJoe) August 3, 2022
Peacock already launched a spinoff called “Days of Our Lives: Beyond Salem” in September 2021. The show focuses on multiple beloved fan favorites from the original series, including Kristian Alfonso and Peter Reckell’s characters Hope and Bo Brady.
'Days of Our Lives' moving off air, will only be streamed on Peacock https://t.co/4OFBKcQiP6— Texoma's Homepage (@TexomasHomepage) August 4, 2022
The show has been running on NBC since it started in 1965 and will continue to stream in the same manner but on a different platform. The show will continue its current daily format and new one-hour episodes will be released on Peacock every weekday.
NBC will fill the Days of Our Lives slot with NBC News Daily, which NBC News promises will “provide signature world-class reporting and breaking news coverage in a first-of-its-kind, live in most markets mid-day news offering. The hour-long program will be anchored by Kate Snow, Aaron Gilchrist, Vicky Nguyen, and Morgan Radford and offer “up-to-the-minute national and international news, with the option for NBC stations to add local news.”
‘Days of Our Lives’ to Move to Peacock After Nearly Six Decades on NBC https://t.co/gSRgVsJ4x8— Variety (@Variety) August 3, 2022
The National Academy of Television Arts and Sciences, which distributes Daytime Emmys, tried to put a positive spin on the development. “The transition of Days Of Our Lives from NBC to Peacock is yet another illustration that Daytime as we know is now anytime, on any device,” said President and CEO Adam Sharp. “It is this trend that motivated the realignment of the Daytime Emmys to a genre-based focus rather than daypart. Viewers remain invested in the genre but are no longer beholden to just a linear broadcast at a fixed time of day. NATAS expects to see the expanding Salem universe continue to thrive in our competition and on our Emmy stage.”